The Future of eCommerce, SEO, and AI with Rob Delory from Ahrefs - EP012

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Meeting Rob Delory from Ahrefs

In this episode of eCommerce Masters, Ethan Giffin sits down with Rob Delory, Enterprise SEO Advisor at Ahrefs, to explore how AI is transforming SEO strategies. Rob shares how tools like Ahrefs help businesses, from startups to global brands, optimize their websites and outperform competitors. He explains the importance of technical audits, competitor analysis, and crafting content that ranks well and converts visitors into customers.

Rob dives into how AI is reshaping search engine results and why SEO is still crucial for driving traffic. He discusses how businesses can leverage insights from AI to improve keyword targeting, identify high-value opportunities, and gain a competitive edge. Practical advice, like creating engaging blog content and connecting it to product pages, offers actionable takeaways for boosting eCommerce performance.

The episode also covers emerging trends, such as "always-on" audits and real-time updates to prevent costly site errors. Rob’s insights make this a must-listen for anyone looking to stay ahead in the world of eCommerce SEO.

Chapters:

1. Welcome to eCommerce Masters - 00:00
2. Rob’s Path to SEO Expertise - 04:10
3. Ahrefs: An All-in-One SEO Tool - 08:32
4. SEO’s Role in eCommerce Success - 13:48
5. The Power of AI in SEO - 18:50
6. Content Strategies That Work - 24:00
7. The Importance of Blogging in eCommerce - 29:00
8. Competitor Analysis and SEO Strategy - 34:10
9. Ahrefs’ New Features and Insights - 39:20
10. Final Tips for SEO and eCommerce Growth - 43:00
    

Resources:

Ahrefs - https://ahrefs.com
ChatGPT - https://openai.com/chatgpt
Google Analytics (GA) - https://analytics.google.com
Google Search Console - https://search.google.com/search-console
BigCommerce - https://www.bigcommerce.com
Shopify - https://www.shopify.com
Klaviyo - https://www.klaviyo.com
Perplexity AI - https://www.perplexity.ai
PopCon (SEO Conference) - No URL provided (likely event-based, details could vary)
Yep.com (Ahrefs Search Engine) - https://yep.com
IndexNow - https://www.indexnow.org
Cloudflare - https://www.cloudflare.com

About our Guest, Rob Delory

Rob Delory is the Enterprise SEO Advisor at Ahrefs, where he helps SaaS, SMBs, and eCommerce brands optimize their SEO strategies and drive growth. With over 15 years of experience in digital marketing and sales, Rob specializes in SEO strategy and audits, competitive analysis, and data-driven solutions to help businesses outperform competitors.

Before joining Ahrefs, Rob worked with leading agencies, providing online strategies that encompassed eCommerce, social media, and paid advertising. He has advised thousands of businesses, combining technical expertise with a passion for fostering meaningful client relationships and delivering actionable insights.

Connect with Rob on LinkedIn

About Our Host, Ethan Giffin

Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.

Connect With Ethan on LinkedIn