In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. As your company develops over time, it’s important to make sure you’re taking the right steps to meet the challenges that come with an expanding business. At Groove Commerce, we understand these needs. Reach out to our team today to learn more about how our B2B eCommerce agency can support eCommerce development as your company continues to grow.
eBook
B2B eCommerce: The Complete Growth Guide
Key Considerations in B2B eCommerce Development
If you're ready to take your business to the next level, it's important to stay on top of the latest trends in eCommerce development. When you're working to run your organization and meet the needs of customers, it can be helpful to partner with a B2B eCommerce development agency so that you're able to focus on what matters most. At Groove Commerce, our team is here to provide the support you need, whether you're getting used to a new platform or simply looking for assistance in scaling digital operations as your business grows.
Let’s take a look at some of the factors you’ll need to consider as your B2B eCommerce company expands.
Choosing the Right B2B eCommerce Development Platform
To create streamlined processes and a pleasant user experience, it’s key to find a platform that can meet the needs of both your business and the companies you serve. It’s crucial to choose an eCommerce platform that will support a variety of your business needs, including complex pricing options, customer account management, and bulk ordering. Exploring your options—including BigCommerce, Shopify Plus, and WooCommerce B2B—can help you get a sense of the B2B website design trends that are the right fit for your growing business. You could also request a free professional website audit to better understand the suitability of your existing website.
Building for Scalability and Flexibility
As your B2B eCommerce company grows, your platform must be able to grow with you. Choose a custom B2B eCommerce development platform that’s able to handle your expanding business without halting operations. When you select a platform, you may find that your company grows faster than expected, making it especially important that your B2B eCommerce platform development agency can handle increased demand for your products or services.
Implementing Key B2B Features
In the B2B landscape, your customers want access to information—fast. Choosing a platform that offers user-friendly customer portals, quick-to-update order management systems, and advanced pricing models can help to support your expanding organization. When a company considers working with you, they need to see that they’re not just another number on a spreadsheet. It’s important to pick a platform that allows your clients to have a personalized, unique experience that’s tailored to their needs.
Integration With ERP and CRM Systems
You’ll also want to consider the ease of integration between a new platform and your current business management systems, including your Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software. A seamless integration process will make it easier for your organization to focus on serving buyers. You won’t need to switch between platforms to locate customer information.
Differences Between B2B and B2C eCommerce Development
B2B and B2C eCommerce development processes differ in several significant ways. A B2C company works to engage customers, aiming for quick conversions and repeat transactions. A B2B company may have slower conversions and longer sales cycles. B2B cycles tend to be far longer than B2C due to higher price points and the need to appease multiple stakeholders.
B2B eCommerce development also needs to consider account-specific catalogs designed for unique clients, tiered pricing options to meet the needs of companies of varying sizes, and complex shipping options that can handle large quantities of physical products (if necessary).
The Role of a B2B eCommerce Development Agency
Choosing a specialized B2B eCommerce development agency can ensure that your business has the support it needs to grow while using the platform you have selected. For example, our B2B website design and development services helped Ballard Industrial boost online revenue by more than 300 percent. When you choose an agency that’s familiar with your company’s platform, they’ll be able to provide expert B2B eCommerce website development services and work with you to ensure that you have what’s needed as your business expands.
Conclusion
At Groove Commerce, we have the experience necessary to support your B2B growth. We pride ourselves on setting the industry standard when it comes to B2B development best practices. Whether you’re just getting started with your new platform or looking to take your business to the next level, our team is here to help. Contact us today to set up a call to learn how we can support your organization as you grow.
