ECommerce is always changing so that it can cater to the needs of wholesale businesses. B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace.
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What Are the Four Factors Driving B2B to Shift to eCommerce?
Previously, B2B transactions were usually conducted through phone calls, emails, and face-to-face. Many businesses catering to wholesalers would stop in at stores on their route to take orders and make sure the wholesale purchaser was happy with their goods. However, it is becoming more common for wholesale buyers to order through an online portal or online store that caters to businesses.
While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.
The transition to digital is driven by several factors, including these top four:
- Convenience and Efficiency: With the correct platform, online purchasing saves time and makes it more convenient for purchases. BigCommerce B2B Edition makes it easy to browse products, place orders, and manage accounts with ease at any time of the day.
- Data-Driven Insights: With these insights available, businesses can more easily adjust their inventory levels by product, season, price, and more. They can also leverage pricing strategies and increase customer experiences.
- Global Reach: Customers who normally would not have ordered from your store because of distance can now order. You’ll be able to reach a broader audience and garner new markets.
- Competitive Advantage: BigCommerce B2B Edition gives you a competitive edge as it allows you to adapt to the changing market dynamics quickly. It also allows you to address customer preferences quickly.
What Are Some of the More Common Features of BigCommerce B2B Edition?
You can address the unique requirements of your wholesale customers with BigCommerce B2B Edition through the extensive suite of features that are designed to enhance customer experience, drive growth and streamline operations. Some of the features of using BigCommerce B2B Edition include:
Custom Quoting and Pricing
Often, wholesale transactions feature negotiated pricing based on several factors, including:
- Order volume
- Contract terms
- Customer segments
- Products
BigCommerce B2B Edition allows you to generate personalized quotes and create custom pricing structures. Your customers have transparency and flexibility during pricing negotiations.
Tiered Pricing / Volume Discounts
Not every company is the same, even if more than one offers the same products. BigCommerce B2B Edition allows you to create volume discounts and tiered pricing to serve your wholesale customers better. The feature can encourage customers to increase order quantities. It also fosters long-term relationships and drives higher revenue for you.
Quick Order Functionality
Upload bulk orders with the BigCommerce B2B Edition Quick Order function. It’s more efficient for wholesale transactions and saves the user time by allowing uploads via CSV files or by entering SKUs.
Account Management Tools
BigCommerce B2B Edition features several tools to help manage accounts, including segmenting customers, configuring permissions based on responsibilities and roles, and setting credit limits. The account management tools make managing a diverse customer base that may have many purchasing preferences much easier and less time-consuming.
Flexibility and Scalability of BigCommerce B2B Edition
Businesses just starting, and large businesses can benefit from BigCommerce B2B Edition because of its flexibility and scalability. Because of the platform’s scalable infrastructure, it can support any size business and grow with the business as the business’s needs and requirements evolve.
BigCommerce B2B Edition integrates seamlessly with many customer relationship management systems and enterprise resource planning software. The easy integration allows you to leverage your current workflows and infrastructure.
It is also mobile responsive, which means your customers can order while they are on the move – no more waiting until they reach the office. Mobile responsiveness helps increase sales since the users can enter orders from their location outside of the office.
BigCommerce B2B Edition Benefits
When you choose to use BigCommerce B2B Edition, your wholesale business will see many benefits, including:
- More efficiency through streamlined ordering, account management tools and personalized pricing.
- Customer retention through improved customer experience with the user-friendly interface, quick order function and flexible pricing options.
- More revenue through volume discounts, tiered pricing and the ability to target promotions.
- The ability to make more informed decisions through data-driven insights, including robust analytics and reporting capabilities.
- Giving your business a competitive advantage through advanced features and functionalities.
Contact Groove Commerce for BigCommerce B2B Edition Solutions
Empower your wholesale business with Groove Commerce by getting ahead of the crowd with BigCommerce B2B Edition to leverage more sales and increase customer retention. The platform is designed to grow with you, so even brand-new businesses can benefit. The Standard plan is $29 per month, the Plus plan is $79 per month, and the Essentials plan is $299 per month. You can also create a unique Enterprise plan based on your needs.
Contact Groove Commerce today to take your B2B or wholesale eCommerce business to the next level.
