If you’ve never heard of Bloomreach CDP, you could be missing out on a valuable tool. Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution.
Whether you’ve never used this type of technology or are unsatisfied with your current provider, exploring Bloomreach’s extensive capabilities might feel overwhelming. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.
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Key Features of Bloomreach CDP
As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data. It pulls transactional, demographic, and behavioral information from a variety of systems and sources and stores it in a central database.
After gathering different data points, Bloomreach creates a comprehensive customer profile, referred to as the Single Customer View, or SCV. You can share this information with other technology solutions to optimize your marketing efforts, increase personalization, and analyze your campaign performance.
By design, Bloomreach is a CDP for marketing in eCommerce. As a result, it has several key features that center around the needs and goals of online stores. One core component of the platform is Loomi, Bloomreach’s proprietary artificial intelligence (AI) that supports greater personalization, discovery, and engagement.
Loomi’s greatest selling point is its ability to personalize search results in real-time. Using demographic and behavioral data, it tailors search results to customers’ interests and preferences. That means when a customer searches for a product on your site, they see the results that are most relevant to their needs based on their Bloomreach profile.
How Bloomreach CDP Enhances eCommerce Marketing
A CDP should not only simplify your processes but also help you produce marketing campaigns that resonate with customers. Bloomreach can contribute to your strategy in several important ways.
Customer Targeting and Personalization
Offering personalized advertising becomes more difficult as your business scales and takes on new customers. Bloomreach’s autosegments feature supports hyper-targeted messaging and content. It analyzes customer interactions and metrics, such as brand perception and satisfaction, to personalize various elements of your marketing content, including:
- Social proof
- Countdown timers
- Discounts
- Product recommendations
Optimizing ads so that they align with specific customer interests can have a powerful effect. In a 2021 survey, 78% of customers said that receiving personalized communications makes them more likely to make another purchase from a brand.
Better Attribution and ROI Tracking
In addition to helping you create more effective ads, the CDP Bloomreach has analytics and reporting capabilities that offer insights into your marketing performance. It analyzes campaign data, conversions, and sales to determine which of your channels and campaigns are generating the best results.
Identifying low-performing strategies or pieces of content allows you to plan more strategically for the future. For example, if you determine that a boost in revenue is attributed to a particular email marketing sequence, you can double down on the methods used in that campaign.
Use Cases and Benefits
Bloomreach is an expansive platform with many applications and advantages. These are a few of the ways that you can leverage it in your marketing.
Abandoned Cart Recovery
Around 70% of online customers abandon their carts, and re-engaging them is crucial to long-term growth. Bloomreach can automatically send SMS messages or emails reminding customers of the items they left behind. Providing a link to those products might be the final push a customer needs to follow through and complete a purchase.
Cross-Selling and Upselling
To increase your revenue further, Bloomreach CDP can show customers other products or services that could benefit them. Loomi makes recommendations for complementary products on the product description or checkout pages. For instance, a customer purchasing a laptop might see cases, accessories, and screen protectors during checkout.
Along with cross-selling suggestions, Loomi can share related products or a service upgrade in a post-purchase email. Imagine that a customer purchased a base plan for an SaaS solution from your company. Your email might recommend a slightly more expensive plan with additional functionalities.
Increased Conversion Rates and Customer Retention
Converting customers and creating loyalty are primary goals for eCommerce marketers. Bloomreach assists with those objectives by personalizing the customer experience and marketing communications, building lookalike audiences, and retargeting high-intent visitors.
Bloomreach helps minimize customer churn by analyzing how often customers visit certain pages and make purchases. This allows you to reach out to customers who seem to be losing interest. At the same time, you can send tailored recommendations to frequent customers, demonstrating that you understand their needs and ultimately strengthening the relationship.
Conclusion
You can’t wave a magic wand and create perfect eCommerce marketing campaigns, but using the right tools has a similar effect. Bloomreach CDP gives you deeper insights into customer behaviors, engagement, and needs. This knowledge empowers your marketing team to create customized customer experiences that improve revenue and conversions.
Ready to get started with Bloomreach CDP? Reach out to our eCommerce development agency to learn how we can help you implement and utilize Bloomreach. For the US Open Shop, our agency's efforts resulted in a 21% increase in online orders YoY.
