For an eCommerce business, online presence is everything. It drives prospective customers to your site, compels them to stay, and convinces them to convert. Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams. In this article, we'll explore the best digital marketing services and demonstrate how partnering with a proficient digital marketing agency can transform your online presence.
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Understanding Digital Marketing Services
Before we dig into which services to pursue, it's important to look at the bigger picture. More specifically, you should know how they can benefit your business.
Digital Marketing Agency Services Defined
Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages, social media, and email—and promoting that content using various strategies. It's a cost-effective way to increase your company's visibility, helping you connect with target audiences and expand your reach.
When done well, digital marketing services drive more traffic to your online store, ultimately leading to an increase in sales. They also boost engagement, retention, and loyalty.
How to Choose the Right Digital Marketing Services Company
The industry is overflowing with agencies, but not all of them can serve you well. When choosing a digital marketing services agency, consider these factors:
- Experience, training, and expertise
- Services offered
- Communication
- Pricing
- Reputation
Keep in mind that even an agency with positive reviews or referrals might not be the right fit for your needs. Before making a decision, think about what you want to achieve, and ask the agency how they can help you get there.
The Best Digital Marketing Services for eCommerce
Digital marketing agency services are wide-ranging, and every business has to decide which options are the most critical to their goals. These services generally have the most positive impact on your organization.
Search Engine Optimization (SEO)
With Google processing more than 250,000 searches per second, search engines are a potential goldmine for organic traffic. Unfortunately, you'll miss out if your content isn't among the first items listed on a search engine results page (SERP).
At Groove Commerce, we use customized strategies to increase your organic traffic, tailoring our SEO efforts to your specific business needs. We have a proven track record: With our support, Cutter & Buck saw a 36 percent increase in new users from organic search, and Elmhurst 1925 boosted new users by 37 percent.
Our team of SEO experts uses the latest techniques and best practices to achieve these results. We offer comprehensive solutions, addressing on-page, off-page, and technical SEO. Dig deeper into our eCommerce SEO services to see how we can help you reach new heights on the SERP.
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Download PDF: The Complete Guide to eCommerce SEO
Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising drives immediate results by enhancing your visibility on SERPs and other platforms. When you work with Groove Commerce, we'll aim to maximize your return on investment (ROI) through targeted campaigns, using tailored strategies to ensure they align with your goals.
Consider Strobels Supply, which increased revenue associated with Google Ads by 185 percent after working with our experienced PPC specialists. Our team will give you the same level of attention. We’ll manage every aspect of your campaigns, from keyword research to ad creation and optimization. Explore our eCommerce PPC services to learn more.
Email & SMS Marketing
Targeted advertising through SMS and email is another key aspect of your marketing strategy, with email marketing revenue worldwide reaching more than $8 billion in 2023. Marketing through these channels allows you to build better relationships by personalizing your communication and keeping you connected.
We leverage automation and segmentation to improve engagement with your messages and increase your open rates. We've done it before, helping Thrifty White Health Essentials increase their email revenue by 190 percent. Our team stays up-to-date on email marketing tools and trends, providing full-scale services from campaign setup to performance analysis. Take a closer look at our eCommerce email marketing services to see everything we can do.
Conversion Rate Optimization (CRO)
Your website is the face of your company, and a poor experience could turn away potential customers. Enhancing elements of your website through conversion rate optimization (CRO) gives customers a better experience, ultimately producing more sales.
To make that happen, we focus on data-driven optimization of the user experience on your site. Using A/B testing and user behavior analysis, we offer holistic optimization of your landing pages, checkout, and other elements. Our CRO experts use the newest and most effective techniques to help companies like Dippin' Dots, which saw a 20 percent increase in transactions. CRO is a core component of our eCommerce development services.
Expect the Best From Your Digital Marketing Services Company
Search engine optimization, PPC, email, SMS, and CRO are the bread and butter of digital marketing services. With our unique approach to them, eCommerce businesses form lasting connections with their prospects and customers. This yields positive results in ROI, revenue, traffic, and conversions.
Partner with Groove Commerce to unlock your company's full potential. Schedule a personalized consultation to speak with one of our digital marketing experts. We offer free website audits as well.
