eCommerce Blogging: How to Write High-Converting Content, Fast

eCommerce blogging can be a fantastic way to increase website traffic. The reason? Successful eCommerce blogs share valuable information and expertise with prospective customers. That information improves trust, increases brand loyalty and leads to more purchases.

So why isn't every business including blogging in their eCommerce marketing strategy? Writing content takes time, and as the saying goes, time is money. Unless it’s your primary responsibility, regularly writing content can be an uphill battle. That’s why we’ve outlined a few tricks to remedy writer’s block and help you write quality content faster.

Our eCommerce Blogging Process

1. Brainstorm Your Title & Hook

Time: 10 minutes

We could write an entire eCommerce blog just on keyword research, but as a general rule of thumb, position your blogs around long-tail keywords for the highest eCommerce SEO-Value. The key here is to research search volumes and competition and be specific. Putting in a little extra time up front will pay off in the long run.

Once you identify your target keyword(s), set a timer for 10 minutes and try to come up with 10 different blog titles. From there, narrow them down by until you’ve arrived at the best option.

When it comes to your hook, consider value. Successful eCommerce blogs appeal to readers at specific stages in their buying journeys. Be specific and offer clear benefits to build trust and increase brand loyalty.

2. Create an Outline

Time: 15 minutes

Think of your outline like a blogging roadmap. This approach helps you define what you want to say and products you want to feature. We recommend including products at this stage to avoid making your content feel like one large product placement. 

3. Write a Rough Draft

Time: 30 minutes

Stay focused, open, and uninterrupted. 

• Open up your blank slate - whether in Word, Google Docs, etc.
• Shut down all other applications.
• Shut yourself behind a closed door or put headphones in with white noise or non-vocal music.
• Start writing...don't stop until it's done.

The most important part is to not edit yourself – just get your thoughts on the page.  Don't worry about grammar. Don't worry about spelling. It is 100 percent easier to edit your blog once you have something to work with, so just get it on paper.  

4. Edit the Post

Time : 30 minutes

Trim your content to the bare essentials. This phase can often be the most challenging part of the writing process. However, it’s without question the most important. Remember the points that you want to make, and if a section doesn’t add value, cut it. 

5. Add a Clear Path to Purchase

Time: 5 minutes

Include images, internal links and external links to reputable sources. The easier you make the path to purchase, the greater the likelihood that readers will convert. 

Another option to consider is embedding products directly in your eCommerce blog. We built a nifty integration called BigPr.es that allows you to integrate BigCommerce and WordPress. Regardless of the tool you use, remember to make it easy for your customers to purchase.