Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena.
Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm. Here, we'll take an in-depth look at the latest digital marketing trends to consider as you're developing your latest content marketing strategy.
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Here's What's New in Content Marketing Strategy for eCommerce
The digital world is constantly changing, and understanding the best content marketing strategy for eCommerce practices can help to ensure that your business is able to stay at the top of its game. Here, we'll explore strategies for content marketing for eCommerce that can help boost your revenue (and your relationships with your customers).
AI and Automation
AI has caused major waves in content marketing eCommerce strategy. By automating customer service and offering personalized upselling, many brands are taking advantage of AI interactions with customers. When you use AI to create personalized content that considers the overarching pain points of your avatar, you're able to efficiently and effectively offer the information they need.
Livestream Shopping
If you miss the experience of walking into a store and chatting with a salesperson to find the right look or product, you're not alone. Some businesses are utilizing livestream shopping, a solid content marketing eCommerce strategy that serves to replicate the in-person feeling a customer gets when they walk through a brick-and-mortar store. Livestreaming allows influencers and brand reps to promote products in real-time, all while interacting with viewers, answering questions, and driving sales. Some customers feel that watching an influencer browse or promote a product offers the same information that they would gather at the store in person, without requiring them to physically drive to a retail location.
Voice Search Optimization
More and more, customers are speaking directly to AI assistants like Alexa and Google Assistant for help with shopping online. Many brands are working to optimize SEO best practices to ensure that their products and services are easily found when customers utilize voice search.
Mobile Shopping
Most consumers who shop online use smartphones to browse and make purchases. Offering content marketing for eCommerce that's optimized for mobile use is critical to creating a high-level user experience. Responsive design, search optimization, and offering dedicated, mobile-only apps can all help to make it easier for your customers to explore all that you have to offer.
Subscription Models
We get it—it seems like there's a subscription for everything these days. That being said, it's possible that migrating to a subscription-based model could make sense for your business. Adding value (such as providing a lower rate compared to your month-to-month option, or adding perks that subscribers receive after 12 months of using your service) can be a smart way to help customers see that a subscription makes sense. Using a subscription model can help create customer loyalty, boost engagement, and provide added convenience for your loyal customers.
Diverse Payment Options
Gone are the days when cash was king. Today, accepting a variety of payment options is important to make life easier for your customers. Accepting credit cards, mobile wallet payments, PayPal and other payment service payments, debit cards, and other payment methods can make it easier for your customers to enjoy what you have to offer.
Ethical Business Practices
More than ever, customers care about doing the right thing—and supporting businesses with high moral standards. Showcasing the steps your brand is taking to operate ethically (such as implementing sustainability practices, contributing to charity, providing employees with a living wage and stable benefits) can all help your customers feel good about choosing your business.
Small Business Storytelling
Consumers are showing a preference for small businesses as opposed to large corporations. When you make your story a part of your brand, customers get a sense of familiarity with who you are and what you have to offer. Creating a robust origin story on your company's website can be a solid jumping-off point, while social media posts and stories can provide customers with a glimpse of what goes on in your business from day to day.
Work with the eCommerce Content Marketing Experts at Groove
At Groove Commerce, our team of dedicated SEO experts is here to help you drive your business forward. We know that it can be tough to stay on top of changes in content marketing, and our team has you covered. Reach out to us today to get started with your complimentary audit.
