Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.
We will walk you through choosing the best eCommerce email platform for your needs. Learn more about how the right platform can boost your online store’s success.
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Klaviyo vs. Mailchimp: The Best Email Marketing Platform
Key Factors to Consider for Your eCommerce Email Platform
Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities. Here are some important areas to consider:
eCommerce Integration
Look at other eCommerce services that the email provider works well with. Compatibility with platforms like Shopify and Magento will play an essential role in real-time data syncing and personalization capabilities.
Automation and Personalization
Platforms also affect your ability to run advanced workflows. See what the platforms offer in terms of running a welcome series or cart abandonment. With the growing emphasis on personalization, you’ll want to verify that you can run dynamic content based on customer behavior.
Segmentation and Targeting
Email works more effectively when messages provide a higher degree of personalization, which makes the ability to segment customers based on purchase history and engagement particularly valuable. Your platform should help you send relevant messages to the right audience at the right time.
Analytics and Reporting
Desirable email platforms offer a variety of analytics that can help boost your performance and optimize campaigns. They include:
- Tracking open rates
- Data on clicks
- Conversion analytics
- A/B testing capabilities
Scalability and Pricing
As your business grows, you’ll want to have an email platform model that offers transparency and flexible pricing so you can get a plan that fits your current business needs.
User Experience and Support
The ideal platform will also offer an intuitive interface for easy campaign management. Responsive customer support and resources will help you run your campaigns.
Compliance and Security
With regulations like GDPR and CAN-SPAM in place to protect users, your email platform should ensure compliance and fully protect customer data.
Comparing Top eCommerce Email Marketing Platforms
Now that you see some of the most important features of email platforms, let’s look more closely at the most popular contenders for the best email marketing platform for eCommerce.
Klaviyo
Klaviyo is a popular eCommerce email platform because it was designed specifically for retail. Therefore, it offers deep eCommerce integration as well as critical features like advanced automation and personalization. Detailed analytics help brands optimize their campaigns and boost revenue.
Competitor Overviews
Mailchimp
Mailchimp is often listed as an alternative to Klaviyo. However, businesses should note that while it is user-friendly, it is less specialized and doesn’t provide some of Klaviyo’s more helpful features.
Attentive
Attentive offers a strong SMS focus, but it has relatively few email features that businesses want.
Listrak
Listrak has desirable omnichannel features, but it’s overly complex for small businesses and therefore less user-friendly.
Salesforce Marketing Cloud
The Salesforce Marketing Cloud offers extensive capabilities. However, it costs more and is more complex than Klaviyo.
Why Klaviyo is the Best Choice
For many eCommerce businesses, Klaviyo consistently comes out as the top email choice. Here are some reasons why.
Tailored for eCommerce Needs
Klaviyo offers features that have been designed specifically for online retailers, enabling them to optimize their campaigns.
Powerful Automation and Segmentation
Klaviyo offers personalized campaigns while using automation and segmentation to drive sales.
Detailed Analytics
Klaviyo’s analytics provide important insights into customer behavior and email-based revenue, so businesses can adjust accordingly.
Integration with Other Channels
As an eCommerce-oriented platform, Klaviyo integrates easily with other channels so your email and SMS marketing strategies work together well.
Steps to Choose the Right Platform
As you prepare to select the best eCommerce email platform for your business, take the following steps to guide your decision.
Assess Your Needs
Begin by defining your marketing goals and the features you need to achieve those goals.
Compare Features
As you look at the different options, compare the key features described above to see how the platforms differentiate themselves. See if these choices meet your business needs.
Consider Budgeting
As you look at your goals and projected ROI, you’ll also want to start considering the budget. Know what your campaign would cost to bring you a positive ROI and build your business.
Try Demos
It also helps to test the usability and fit of a particular platform through product demos. This gives you the feel of a few different options.
Seek Expert Advice with an eCommerce Email Marketing Platform
Finally, it helps to work with expert consultants, like Groove Commerce, to better understand your options as well as the benefits and drawbacks of these choices.
How Groove Commerce Can Help
Groove Commerce specializes in helping eCommerce businesses grow. Here are a few of the ways we can help companies thrive.
eCommerce Email Platform Expertise
At Groove Commerce, we bring years of experience into eCommerce email marketing platform implementation, which means we can help companies excel in email marketing and building online retail stores.
Certified Klaviyo Partner
We are a certified Klaviyo partner, so our deep knowledge of the platform goes further than average. Our insight into best practices will help clients achieve more.
Personalized Strategies
We work with clients to understand their business goals and create tailored marketing plans, starting with a personalized audit.
Build Your Email Marketing with the Right Platform
Finding the best email marketing platform for eCommerce is crucial for companies that want to reach new heights in online eCommerce marketing. As retail businesses evaluate their options, they will find that Klaviyo offers significant advantages over other options for merchants, making it a popular choice.
Explore Klaviyo and consider partnering with Groove Commerce to see what you can achieve with a powerful eCommerce email platform.
