ECommerce represents a more than $4 trillion market with ample opportunities for businesses that want to thrive. The cornerstone of your success as an eCommerce store is working with a management company that can help optimize your long-term growth and capitalize on opportunities you find.
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An eCommerce business can easily overlook shortcomings in its eCommerce management company. If you see some growth, you might not recognize that you really ought to see much stronger numbers. However, suppose you have suspicions that your management company doesn’t give you the results your business needs to maximize its potential and thrive. In that case, we will walk you through what you need to know about a management company's effectiveness and what they can offer.
What is an eCommerce Management Company?
The main benefit of hiring an eCommerce management company involves getting someone to help you manage your online store and website. This improves sales rates and customer engagement. ECommerce company services often include optimization, maintenance, security, performance, and user experience enhancements.
Key Signs Your eCommerce Management Company Is Failing You
Just because a business advertises itself as an eCommerce management company does not mean they do their job well. If you see any of the following signs in the management of your business, it indicates that you have an undesirable management company that is probably failing you.
- Slow website performance: As an eCommerce brand, your website is crucial for success. Google directly looks at site load speed when determining a site’s rankings. Slow loading speeds indicate that your management company has allowed your business to fall behind the competition. A quality company will ensure your site is fully optimized for performance and speed.
- Poor communication or infrequent updates: Your eCommerce management company should help you understand your current standing within the market and how you compare to others in your industry. If they do not respond promptly to messages or other efforts to communicate, that should give you pause.
- Lack of visible results in your conversion rates or revenue growth: ECommerce has great potential for those who manage their digital presence well. If your business does not see measurable improvement in its conversion rate or sales revenue, the management company is likely neglecting its responsibilities.
Underperforming eCommerce management services can sell your business short and make it hard for you to achieve long-term goals. However, recognizing the signs, such as slow website performance, poor communication, and a lack of visible results, could help you realize that you need to transition away from your current eCommerce management company and find a provider that will better serve your business.
How to Hold Your eCommerce Management Company Accountable
To achieve optimal results, hold your eCommerce management company accountable by upholding objective standards. Ensure your management firm lives up to its promises. This may involve thinking carefully about what you want to achieve by working with them. Objective measurements can help you track clear progress so that you can see how well a management company handles your account and evaluate its eCommerce capabilities. We recommend the following:
Use KPIs
Set clear KPIs that enable you to monitor your level of success. You can compare week by week, month by month, and quarter by quarter to see if your management company accomplishes what it set out to do.
Request Clear, Frequent Reports
Request that your management company send you regular reports that detail precisely what they did during the previous period and how your KPIs have changed since the last report. Reporting will promote transparency and ensure that you make wise marketing decisions.
Audit Your eCommerce Optimization
Securing an audit is the best way to see how well your site has been optimized and what you still must achieve to improve your digital presence. This will help you see how effectively issues on your site are addressed and evaluate how your management company works to optimize the website. You can learn more about this process when you contact us for a consultation.
How to Find a Better eCommerce Management Company
After you have looked more closely at the impact of your management company and used objective measures to hold them accountable, you might find that you need to look for a better eCommerce management company. Learning how to choose a company can be a bit challenging, as you’ll want to find the best option for your organization and sort through all the best eCommerce management companies to find one that suits your needs. Here are three tips to help you sift through the choices:
- Evaluate the track record of the management company: You want to find a proven track record with client testimonials and case studies demonstrating how the company worked toward particular goals with previous clients.
- Prioritize agencies that provide all-inclusive service offerings and platform expertise: You want one company that can help you with all aspects of eCommerce marketing.
- Ensure they uphold transparency and communicate proactively: The best eCommerce management companies understand the importance of regular communication and will be proactive about reaching out and updating you on their progress.
Learning how to choose an eCommerce management company can help you achieve better long-term results and reach your business goals, so it pays to keep these ideas in mind.
Seize the Benefits of Hiring an eCommerce Management Company
Knowing "What is an eCommerce management company?" and how to evaluate them can help you identify shortcomings and recognize when it is necessary to change providers. Take the time to assess your current vendor now, and seek better options if it’s necessary to help your business grow.
If you are ready to get more from eCommerce company services, schedule a consultation or reach out to learn more about eCommerce website management services from Groove Commerce. We look forward to hearing from you.
