When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency.
Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals.
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In this blog, we're sharing some of our most trusted, tried and true eCommerce marketing software solutions to help guide your strategy and convert more customers. Here are our favorites:
- HubSpot for marketing, sales and service automation
- Klaviyo for eCommerce email marketing
- SearchSpring for site search
- Smile.io for customer loyalty programs
- Stamped.io for product reviews
HubSpot
HubSpot is an all-in-one inbound marketing software with many features that drive eCommerce growth. HubSpot's software is organized into a few key areas:
- Marketing Hub – Marketing Automation, CMS, etc.
- Sales Hub – CRM, Deals, etc.
- Service Hub – Ticketing, Live Chat, etc.
We encourage eCommerce businesses to take advantage of HubSpot's marketing automation to create personalized content, emails and promotions tailored to segmented audiences. We also love how HubSpot's CRM integration makes it easy to manage engagements and relationships with leads and customers.
In addition to the benefits of HubSpot's marketing, sales and service software, HubSpot is great for businesses that want to attract, engage and delight more customers. With lead generation tools like customizable forms, CTAs and landing pages, retailers are able to customize their strategy to turn more visitors into leads.
From there, turn leads into customers and close more deals with HubSpot's CRM, and delight customers post-purchase with HubSpot's Service Hub. If your business follows the inbound marketing methodology, then HubSpot may be a perfect fit.
Klaviyo
Klaviyo lets eCommerce merchants store, access, analyze and use transactional and behavioral user data to create highly-targeted messages for customers and prospects through email, web and mobile. Klaviyo is designed specifically for B2B and B2C eCommerce businesses of all sizes to communicate one on one with consumers.
Leverage Klaviyo's email automation to improve your abandoned cart email strategy, re-engage users with win-back campaigns and more. Segment your contacts for narrower targeting and send triggered emails based on users' actions to better optimize your messages.
Save time and money with Klaviyo's automated email flows, and easily A/B test what time of day, type of content and more performs the best. We recommend this software when preparing your eCommerce store for the holiday season, as it provides the means for seamless communication between businesses and customers across multiple channels.
SearchSpring
Our benchmarking has shown that users who interact with site search are 3 to 5 times more likely to convert. That being said, eCommerce retailers must design a strategy to cater to these users.
SearchSpring provides advanced site search and category navigation solutions to the world's top eCommerce retailers. Visual merchandising, product discovery tools and reporting and analytics are just some of the unique features this on-site search software offers.
Help website visitors find what they're searching for by optimizing auto-complete and automatic search redirects. With SearchSpring, you'll collect better search data to provide relevant and accurate results to users and increase the number of search purchases on your site.
Smile.io
BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones. And, loyal customers spend up to 67% more than new customers!
Drive more conversions and increase customer lifetime value with an effective customer loyalty program software. Based on our experiences with clients, we recommend Smile.io for loyalty and rewards programs.
Smile.io is built for eCommerce businesses of any size to implement points, VIP and referral programs to their customers. Each of these programs are built differently, but they all have the same end goal − to increase customer lifetime value.
Not sure if your eCommerce store is a great fit? Check out this blog for a detailed breakdown of the various types of loyalty programs, who is the right fit and why Smile.io is our optimal choice to retaining and nurturing customers.
Stamped.io
Many trusted eCommerce brands rely on product reviews from satisfied customers to drive more sales. From our experience working with different clients, we recommend Stamped.io to showcase authentic customer reviews on various channels.
Display your reviews within your website, on Google or on your preferred social media platforms. Even import off-site reviews from multiple sources to display them on your website. Stamped.io takes reviews to the next level by capturing visual elements, such as photos and videos, within review request emails to provide other shoppers with tangible "proof" of the shopping experience.
Offer checkout reviews, custom forms, incentive coupons and more throughout various pages of your site to help guide users through the buyer's journey. This software integrates with Smile.io, Klaviyo and more to provide shoppers with trusted user-generated content.
Conclusion
Before you decide on an eCommerce marketing software to elevate your business, be sure to define your business's goals and conduct some research on all available options. Implementing any of the tools discussed in this blog will help to elevate your eCommerce marketing strategy.
If these eCommerce marketing software programs resonate with your store's needs, we'd love to help you take the next steps. Our team is here to help you leverage these tools to better design, build and grow your site.
Just contact us through the form below with any questions or concerns, and a member of our team will be in touch. Talk soon!
