ECommerce now makes up more than 20 percent of the global retail market. For eCommerce merchants, success lies in building a strong brand presence that brings users to your website and encourages them to purchase. To succeed in this critical part of brand building, however, businesses need to expertly manage their websites and ensure that the content is optimized to deliver outstanding customer experiences.
eBook
BigCommerce vs Shopify: Everything You Need to Know
For many organizations, this is a struggle. Your expertise lies in your specific industry, and you don’t necessarily have the resources within your business to dedicate to website management. Fortunately, quality eCommerce merchant services can help companies manage their websites and process payments to drive revenue and long-term success.
Choosing the right merchant services provider is crucial for smooth business operations and customer satisfaction. It will have a significant impact on the operation of your site and what shoppers experience when they land on your pages. Therefore, you'll want to carefully evaluate your options to find the best fit for your organization.
What Are eCommerce Merchant Services?
ECommerce merchant services support retail businesses that sell online by handling a variety of critical website operations. These services help eCommerce businesses complete the online and mobile sales that drive success. Merchant services for eCommerce websites typically include:
- Payment processing
- Fraud prevention
- Managing payment gateways
- User interface design and optimization
- Google Analytics customization
These services focus on helping your company thrive in the digital space.
The Importance of Merchant Services for eCommerce
For online retail companies, having an effective way to provide secure payment options for customers is critical—without this ability, an online business cannot function. If customers have reason to doubt the security of payment options or struggle to complete their purchases, it could damage customer trust and business growth.
Consider working with a provider that specializes in managing eCommerce websites and offers these critical services to retailers. Specialists like Groove Commerce don’t only help businesses set up and manage their carts and checkout processes. We can troubleshoot problems, improve user interfaces, and create a smoother experience for customers as they make purchases. For example, consider our work with Ballard Industrial, a company that needed to completely redesign and update its online payment systems. They saw a 322 percent increase in eCommerce revenue.
Key Features to Look for in eCommerce Merchant Services
If your company has begun to evaluate options for payment processing for online businesses, sorting through different eCommerce merchant account features and providers can feel overwhelming. You will quickly find, however, that some features should rise to the top of your priority list. Looking specifically for these features can help you find the best providers:
- Security and fraud prevention: Protecting customers should always be a top priority, especially when they make payments.
- Multi-currency payment options: As you build your business, you may want to offer customers the option to make purchases in other countries.
- Integration with eCommerce platforms: Bringing your payment system together with the rest of your eCommerce system can help you better understand your customers.
- Customer support: If your site has any issues, having access to quality client support can be a lifesaver.
Additionally, as you evaluate different options, consider the importance of scaling and growth. As your business grows, your provider should grow with you.
How to Choose the Right Merchant Services Provider
As you work your way down the list of potential providers, consider what makes your company unique. For example, you might have a high transaction volume or make a lot of international sales. Look for the best eCommerce merchant services providers who can help you in these specific areas and supply excellent testimonials or relevant case studies that highlight their abilities.
Think about the types of sales your business makes when looking at fees and the ease of integration with different payment systems, like PayPal, Authorize.Net, or Stripe. A provider that understands how to work with all of these payment services can help businesses successfully establish online stores and improve the overall user experience. Those interested in learning more about how eCommerce merchant services help with payment processing can schedule a consultation with us.
The Future of eCommerce Merchant Services
As companies look toward the future, several trends appear on the horizon. They are likely to have a significant impact on eCommerce businesses in the coming years. Recent news reports highlight these important trends:
- Cryptocurrency payments
- Mobile wallets
- Enhanced fraud protection
As these trends become more mainstream, retail organizations may notice an increasing demand for new payment options. Working with providers who stay on top of the latest trends can ensure that businesses are prepared for these shifts and can adjust their online retail systems to respond effectively. Companies that want to learn how to maximize their opportunities can also secure online audits to pinpoint improvement opportunities.
Experience the Difference with Merchant Services for eCommerce Websites
Choosing the best eCommerce merchant services providers can make a critical difference in business success. Since a retail company requires an effective website to attract customers and complete the checkout process, sophisticated eCommerce merchant account features are crucial.
Consider how well your current provider helps you manage the complex requirements of an effective site and provides reliable payment processing for online businesses. Does it enable you to prepare for future trends and needs? If you are ready to learn more about effective eCommerce website management services, schedule a consultation with Groove Commerce today. We look forward to hearing from you.
