Customers want to feel as though you appreciate them as individuals. They do not want to feel as though they are just one of the crowd. When customers encounter your brand online, they want to know if you can address their specific needs.
Bloomreach offers businesses immense capabilities in personalizing the eCommerce experience, helping businesses better engage these customers.
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What is eCommerce Personalization?
eCommerce personalization is the process of creating personalized interactions with customers as they move around online. These interactions answer customer questions and help them see your business's value. Each interaction works to guide the lead through the buyer’s journey so they make the decision to purchase from you.
With personalized interactions in the shopping experience, customers receive the information and language that matters to them. This makes the journey towards conversion smoother and helps nurture the relationship between the brand and consumer, which can also improve loyalty.
Bloomreach’s eCommerce Personalization Platform
Bloomreach was designed to help brands improve the personalization they can offer customers during the eCommerce sales funnel. With this platform, businesses have access to incredible features like:
- AI-powered predictions about consumer decisions
- Improve the ability to display personalized content and tailored experiences
- Omnichannel campaigns that incorporate data and consumer information from multiple sources
- Machine learning and AI intelligence when gathering information about how customers behave at different touchpoints
- Ads and retargeting campaigns that respond to customer needs.
With these types of features, businesses get access to a platform that goes significantly deeper than other platforms on the market. The capabilities offered here include the latest in technological advancements and depth that encompasses the full customer journey. Businesses will find that it has never been easier to create such high-powered campaigns and shopping experiences.
Benefits of Personalization in eCommerce with Bloomreach
Businesses that put Bloomreach to work for them will encounter a variety of benefits. Customers appreciate the attention that comes with a personalized buying experience. It helps remove friction from the buying process, as the content and buying experience are tailored to the needs of that specific shopper. Interactions they had with your site in the past are remembered, and the customer feels valued.
These positive interactions boost customer engagement. Since the content speaks to the interests and needs of the buyer, they become more inclined to actively engage. Similarly, the site does a better job of guiding customers through the sales funnel, thus increasing conversion rates.
With the help of AI and machine learning, your website, powered by Bloomreach, will also better predict the types of products the customer will appreciate. This boosts your product discovery rate and your bottom line. Finally, since you create such a positive shopping experience for users, you will improve your customer loyalty rate and encourage buyers to keep returning to your business.
Implementing Personalization with Bloomreach
When you decide to work with Bloomreach, you experience first hand the value of customization and personal attention. Your onboarding process will be tailored precisely to your business and how you learn best. You can choose learning paths based on the system that works best for you and fits your business’s needs.
You can also use the platform alongside a variety of different eCommerce options. The integration options can help you with your email campaigns, customer support, messaging, ad audience management and other key facets of business operations. As you investigate Bloomreach, you can check how your preferred programs integrate with the Bloomreach eCommerce personalization software.
Going through the onboarding process so that you can properly leverage all the advanced capabilities of the platform can help you achieve maximum results. Integrating the platform across your systems will also help you take advantage of all that the software has to offer. With capabilities for customer engagement, ad management, omnichannel campaigns, and AI-driven intelligence and insight, businesses can achieve their goals.
Power Your Business for the Future with eCommerce Personalization
Businesses need to acknowledge the power of personalization within their business operations. Customers want to know that you value them as an individual and they are not just another number. They all want a frictionless buying experience that emphasizes information, products, and processes that align with their unique needs.
Bloomreach offers outstanding abilities for businesses to achieve these goals and more. With the Bloomreach platform, your site can create omni-channel campaigns that customize the content and products for customers so they see the items that matter the most to them. Through the Bloomreach system, businesses see higher engagement and purchasing, drawing an increasing number of eCommerce sites to the platform each year.
eCommerce personalization will continue to improve with the help of capabilities like AI and machine learning. Businesses will become better at understanding the intent and interest of leads so they can create the ideal interaction. Bloomreach stays at the forefront of these changes, ensuring the customers working with them can trust they have access to the latest capabilities.
If you are ready to see what Bloomreach and the eCommerce personalization platform can do for your business, reach out to our eCommerce development agency to learn how we can help. For Caragh Nursery, properly using eCommerce personalization in their email marketing campaigns resulted in a 140% lift in YoY sales.
