eCommerce advertising and pay per click management can increase brand awareness and conversions. Maintaining a good relationship with an eCommerce PPC agency that offers good pay per click management can help you get the most out of your eCommerce PPC services. In this blog, we'll share 4 tips to help you create and maintain a productive relationship with your agency partner to yield a higher return on your marketing investment.
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eCommerce Advertising: The Complete Guide To Paid Media
eCommerce PPC Services: 4 Tips To Work With An Agency
- Seek out a reputable PPC agency
- Stay in communication with your agency partner
- Identify your company's goals
- Track and report on key metrics
Seek Out A Reputable eCommerce PPC Agency
Work with a reputable PPC agency to help ensure reliable services and good customer care. View each agency's website to review the PPC services they offer. Take a look at the agency's blogs to learn more about their expertise. You can also read their case studies to see how the agency delivered success for previous clients.
Stay In Communication With Your Agency Partner
The majority of eCommerce pay per click management agencies do not have teams with special knowledge of each industry. Instead, their team manages PPC for clients in various industries, and rely on their clients to supply relevant information about their industry.
Educate your agency as changes take effect.
Educate your pay per click management agency about price changes, promotions and the removal or addition of products. If a product is no longer available, update your agency to ensure your business isn't spending advertising dollars promoting an unavailable product. If your business adds new products to the catalog, tell your PPC for an eCommerce agency, so your agency can create targeted ads.
Is your company running limited-time offers or promotions? Inform your agency partner so they can optimize the ad copy to help increase website traffic. Their job is to increase ad conversion. Trust their recommendations.
Share Your Most Profitable Products & Average Gross Margin
Effectively communicating with your agency partner is a key component to successful eCommerce PPC management. Help your agency partner get the highest return on your marketing investment by advertising your brand's most profitable products. Using highly specific ads for these product lines can help increase online sales. Provide your partner with important information like your business's average gross margin. This will help your eCommerce PPC company identify your ideal cost per conversion.
Identify Your Company's Goals
Take time to outline your company's advertising goals with your eCommerce PPC company. This helps to set expectations at the start of the agency-client relationship, and helps your PPC for eCommerce agencies create a plan moving forward.
Here are some common goals that companies strive toward when hiring a commerce PPC agency:
- Increase brand awareness
- Leverage Facebook ads
- Generate more revenue
- Increase conversions
Optimizing your eCommerce advertising strategy is a great way to increase brand awareness and expose your brand to new audiences. There are a variety of platforms where you can advertise your eCommerce: Facebook, Instagram, Snapchat, Google, Gmail and more.
Success at different platforms varies. Google PPC ads have the biggest ROI at 200%, while Facebook ads specifically show outstanding results for some eCommerce retailers. In fact, Facebook advertising revenue makes up 60% of all social media ad revenue worldwide.
Facebook is great for creating highly targeted ads in a variety of formats and targeting users based on location, age, gender, interests and so much more. Your eCommerce PPC agency can help you decide which platform is right for you.
Track And Report Key Metrics
Link your Google Adwords and Google Analytics accounts to enable conversion tracking. Be clear with your agency partner the metrics you'd like to see in reports. This goes back to referencing your goals and KPIs − make sure you're tracking the metrics that align with your goals.
Provide your agency partner with reports that allow them to see which adjustments are most important to improve your company's paid ad performance. A successful agency will know which steps to take with each report they receive.
Get the Most Pay Per Click Management Out Of Your eCommerce PPC Company
Hopefully, these eCommerce pay per click management tips help you effectively communicate with the agency of your choice. Good agencies have teams of PPC experts that are available to improve PPC landing page performance. Trust their ability to generate results and be patient. Not all PPC accounts explode overnight. Finding the right PPC strategy that works for a business often takes time and effort.
If you'd like to learn more about Groove's eCommerce PPC services and how we can help, don't hesitate to ask any questions below. Our team will be happy to learn more about your unique business needs and discuss how we can help.
