For eCommerce stores, no tool is more crucial for success than a high-quality website. But it isn't enough to just design an attractive website and leave it at that. If you want to make the most of your site's potential, it will need ongoing management and optimization.
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This is where eCommerce website management services come into the picture. By leveraging the expertise and cutting-edge solutions offered by eCommerce managed services like Groove Commerce, you can free up time in your schedule while ensuring that your website is perfectly optimized for performance, conversions, and accessibility.
But what are eCommerce website management services, and how do you choose the right one? In this article, we'll go over these questions and everything else you need to know about eCommerce management services.
What Are eCommerce Website Management Services?
There's a lot that goes into managing an eCommerce website. And, by the same token, eCommerce website management can include many different services. From A/B testing for conversion rate optimization to ensuring 508 compliance for eCommerce websites, there is a lot that you can look forward to when you work with a full-service eCommerce management agency like Groove Commerce.
With that said, the core services that comprise eCommerce website management are performance optimization, conversion rate optimization (CRO), and ensuring accessibility and legal compliance. Here's a breakdown of what you can expect from each of these eCommerce management services:
Optimizing Website Performance
Website performance should be a top priority for every eCommerce business. After all, if your site is slow to load or experiences frequent downtime, you're going to drive customers away. A site that loads quickly and functions correctly is the bare minimum that today's customers expect from an online retailer. By making performance optimization a priority, you can improve your customer experience while also preventing costly downtime.
With eCommerce website management services, you can optimize your site's performance using strategies such as regular updates, speed optimization, and enhanced security measures. This will ensure that shoppers enjoy a website that functions as it should every time they visit. In addition to enhancing the customer experience, this will help you avoid the consequences of website downtime. It can harm your reputation, result in fewer sales, and cause people to shop at other retailers (a change that could become permanent).
Conversion Rate Optimization (CRO)
A website is ultimately a tool for driving conversions—whether they come in the form of sales, email subscriptions, or whatever other actions you are trying to encourage. By optimizing your website for conversions, you can get more value out of the traffic that you drive to it. Given that the average conversion rate for eCommerce websites is only about 3 percent, even a small boost to your site's rate can lead to a major increase in revenue.
An agency like Groove Commerce can help improve your site's conversion rate with eCommerce managed services like A/B testing, user behavior analysis, and site navigation optimization. By understanding how users interact with your site and making data-driven changes, eCommerce website management services can help you generate a lot more sales.
Ensuring Accessibility and Compliance
Accessibility and compliance are essential for ensuring that an eCommerce site is usable by everyone who visits it, including people with disabilities. Adhering to guidelines like 508 compliance for eCommerce websites can prevent legal issues and enhance the user experience for a wider audience. We have helped companies like Bonnie Jean improve accessibility while boosting revenue.
With eCommerce management services, you can perform an eCommerce website accessibility audit to determine your site's level of accessibility and compliance. The service provider will help you make any necessary adjustments to ensure your site meets all required standards after the eCommerce website accessibility audit is completed. This process involves things like creating a roadmap to identify accessibility gaps and setting goals for improvement. It also includes yearly accessibility statements that demonstrate your company's ongoing commitment to compliance and inclusivity.
Conclusion
eCommerce website management services can offer a lot of value to store owners, allowing them to optimize their websites for performance, conversions, and accessibility. By making website management a priority for your business, you can help ensure long-term growth and ongoing compliance.
At Groove Commerce, we specialize in eCommerce website management and optimization, helping online store owners make their websites more effective and reliable. To learn more about our industry-leading eCommerce managed services, be sure to contact us today!
