Garrett Wade

We led the design, development and launch of the Garrett Wade website on the BigCommerce Enterprise platform. We used BigCommerce Stencil's sophisticated features and dynamic functionality to provide an easy-to-use website experience for our client's customers.

We built the website using a page builder and created custom drag-and-drop widgets that comprise the entirety of the site. This approach gave the Garrett Wade team complete control of their site. Now, their team can easily make quick updates to the website on their own − without the help of a developer.

Garrett Wade has a very distinctive way of featuring the Product Detail Page variants. There are options to buy two different kinds of products individually, buy two products together as a single product, and/or add two different types of replacement blades to any of the three product options. Garrett Wade specifically requested this set-up to ensure they could meet their customers’ needs. 

This project involved a variety of complex backordering rules that Garrett Wade needed to sort out to provide their customers with the best website experience.

Their wide range of products includes some that are limited-time only, so once they're sold out, they're sold out forever. Other products, however, are available for re-order but require customers to sign up for an in-stock email.

Garrett Wade needed to be able to update product detail pages frequently to keep up with the changing inventory and ensure customers knew exactly when items were available for purchase. To address this issue, we used BigCommerce inventory rules to make sure that any products in the front-end match the availability of inventory in their warehouse.

Garrett Wade leveraged a 3PL Integration to determine what products are available in the warehouse and what products have been shipped out to ensure they're displayed properly on the front-end. In short, this is how the 3PL Integration considers product availability:

 • Is it available for purchase?
 • If not, will it ever be?
 • If it ever will be, will it be available in the next 30 days?
 • If yes, customers can purchase it now.
 • If no, customers can sign up to be notified to purchase it later.

Eventually, it will switch from a notification to a preorder, and this process repeats as products go in- and out-of-stock. This workflow manages the complexities of reading the data and showing it correctly on the front-end.

Our team wrote the logic that reads the integration. In other words, the data is hard to decipher, so we wrote the logic to display complex inventory rules. The complex inventory rules are fed into BigCommerce by the integration, and we built functionality that displays each product properly on the front-end of the Garrett Wade website.

Following the design and development of the new site, our team leveraged technical SEO optimization, including Google Analytics and tracking scripts, robots.txt configuration, schema.org markup and more to increase traffic and drive conversions.

Here are some additional applications we used to help hit the ground running:

 • Klaviyo
 • Stamped
 • Searchspring
 • Feedonomics
 • Avalara