Google ads for eCommerce can be one of the most effective ways to amplify your brand, as Google Ads users see an average of $8 in return for every $1 spent! You want to make your brand the first thought for customers when they think about your industry and encourage people to remain engaged with your organization. When they feel ready to make a purchase, they should automatically turn to you.
Knowing what people want and how to interest them in what you have to offer is the first step towards business growth. Using this effectively all comes down to planning.
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eCommerce Advertising: The Complete Guide To Paid Media
Planning your Google ads for eCommerce
For your ads to be effective, you first need to understand what people want to see. You need to know what they look for when they search online.
When planning your Google ads for ecommerce, you now have several options. For example, you can promote your brand on the Google SERP or use platforms like Performance Max. With Performance Max, Google will also display your ads on other Google properties like Gmail and YouTube. Many brands also target Google Shopping to create ads for those who have entered specific shopping intent keywords. Google shopping ads for eCommerce can be highly effective.
As you consider your possible placements for your ads, analyzing likely user intent, such as informational versus transactional intent, is the first step to creating the perfect promotional piece.
Once you have a better idea of the type of ad you want to create and who will be targeted by it, it is time to think about your language.
Design your Google Ads for eCommerce
Your ad design plays a critical role in the whole process. The language and vocabulary you use, the colors you pick, and the images you include all will create an invitation for your target audience to come and learn more about your business.
To create your ad, start by looking at the products you want to promote. Consider the historic trends that you have seen in your purchases and ad engagement. Track the seasonality of interest in your products and how it shifts. Look at the type of engagement people have with your brand before they buy and the routes they typically take before making a purchase.
Use all the information you can gather about your target customers and how they engage with your organization as you draft and design your ads.
To make your ads even more effective, examine your product information in the Google system closely. Verifying that all your Google Shopping data has been properly filled out can help your promotions draw more people to your brand.
Customize your promotions
You want your customers to know that you care about their shopping experience personally. Adjust your ads to personalize them based on how they find you and what they need.
Remember also to have ads that adjust based on device. Ads that appear on mobile should be easily readable and customers should have no problem engaging with them.
When you customize your ads for your customers, you personalize the experience. Customers feel as though you appreciate them rather than just seeing them as faceless numbers.
As you work on your design, remember the importance of Google ads conversion tracking for eCommerce. This component of your campaign helps you see what works and what doesn’t, so you can make the necessary adjustments.
Use the optimal wording
Now, you want to put the finishing touches on your campaigns. To create the ideal ad, you need to think carefully about how you plan to word your campaign and how you want to address your customers.
You will likely have two main branches of your Google ads for eCommerce. On one side, you will target new leads based on the searches they make, which can give you excellent insight into the type of wording and keywords that you might want to include in your ad.
Secondly, you will want to consider your retargeting ads. With retargeting ads and Google ads for eCommerce abandoned cart campaigns, you can design ads that target people based on past interactions they have had with you on different platforms. For example, if they visited your page without making a purchase, they might receive ads reminding them of the excellent products you had that might appeal to them.
Your Google ads for eCommerce abandoned cart campaigns need to carefully consider what appealed to customers initially and why they didn’t complete their purchase. Build ads that help to close this gap.
Maximize your Google ads for ecommerce
We hope this helped you see how you can build your Google shopping ads for eCommerce effectively. With 80% of businesses using Google Ads, you don’t want to miss out. For Cordova outdoors, we delivered a 409% ROAS with our proven advertising campaign strategy.
We can help get started with all the steps in this process, from building ads to Google ads conversion tracking for eCommerce. Learn more about our eCommerce PPC Agency can help you to improve your ads and increase your conversions.
