Increase eCommerce Traffic With These 6 Steps

Increasing your website traffic and engaging users throughout your website will lead to growth of your brand. As an eCommerce marketing agency, we help businesses evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. That's why we've outlined six easy ways to increase eCommerce traffic. 

Content Marketing

Publishing valuable content frequently and consistently is an effective way to increase eCommerce traffic. Posting information, news and entertainment that's relevant to your industry helps to establish your credibility as an industry expert and encourages people to visit your online store without the pressure of making a purchase decision.

It's important to note that not all content needs to be new and original. There's value in refurbishing old content, sharing external sources and highlighting user-generated content (UGC).

To best meet the needs of your target audience, this content should vary in length and type. It may take the form of blog posts, videos, infographics and social media posts. It should also be easily shareable to maximize reach potential, so make sure you have social sharing plugins on all of your content.

Search Engine Optimization

As you generate quality content, it’s important to think about how your target audience will find your content. This is where search engine optimization (SEO) comes into play.

Improving how your online store ranks in search engines helps to increase the number of potential leads that visit your site. The following SEO tactics highlight a few of the many ways to drive traffic to your eCommerce store.

• Improve site formatting on mobile devices
• Optimize for fast load times
• Incorporate customer review system that supports UGC
• Ensure URLs and canonical tags are clean and simple
• Construct detailed meta titles and descriptions
• Include external links to relevant industry experts
• Develop a web of internal links
• Find a balance between integrating important long-tailed keywords and keyword stuffing

We recommend using any of these eCommerce SEO tools to monitor your search engine rankings and visibility.

Email Marketing

Nobody enjoys being bombarded by promotional emails. However, a targeted and personalized approach to email marketing can be a powerful tool to increase eCommerce traffic. Creating a personalized experience with your brand through contact management and segmentation ensures that your customer base is receiving emails they will love.

Segmentation based on where an individual is in the buyer’s journey is especially effective. For example, you may wish to send previous customers personalized promotional campaigns and encourage customers who abandoned a shopping cart to complete their transaction.

As with content marketing, it is important to implement an automated email schedule so that messages send on a consistent basis. Well placed, visually appealing CTAs will direct contacts to the coinciding landing page.

From laying a strong foundation to generating revenue from abandoned carts, we've broken down all you need to know with this comprehensive eCommerce email marketing guide.

Landing Pages

The most intuitive practice when attempting to increase eCommerce traffic is to link to your homepage. However, homepages are actually less likely to convert potential customers than highly specific landing pages.

Landing pages help to individualize your tailored ad experience and improve your ability to better evaluate the effectiveness of campaigns by distinguishing regular site traffic from ad-generated traffic.

When it comes to landings pages, it is crucial that your CTA, value proposition and product information are crystal clear. You may also find that providing incentives or encouraging cross-sells can help you impact your bottom line.

PPC Campaign

Pay-per-click (PPC) campaigns have the ability to drive traffic to your online store from a variety of sources. Purchasing keywords with providers such as Google Ads can increase traffic from search engines.

While high search volume keywords may seem the most effective way to increase eCommerce traffic, prioritizing commercial intent keywords will ensure that traffic increases will simultaneously increase conversion rates. To evaluate the performance of these paid search tactics, examine the clicks, costs and revenues of your campaign through Google Analytics.

Additionally, hyper-targeting advertisements across platforms such as Facebook, Instagram and Twitter allow you to deliver relevant content and promotions directly to your most qualified leads. Like email marketing, these paid advertisements should utilize landing pages to increase conversion rates.

Affiliate Marketing

Participating in an affiliate program can increase eCommerce traffic by leveraging the audiences of relevant companies. Affiliate marketing entails offering a commission on generated sales in exchange for positive reviews and word-of-mouth marketing services. This allows you to take a hands-free approach with low risk.

Partnering with businesses that your customers already trust is a great way to promote your products and services and bring them to your online store. You can also partner up with social media influencers that are followed by your target audience.

Conclusion

Outperform competitors by being proactive in how you facilitate organic and paid traffic. Every aspect of your inbound marketing strategy should be intentional and strategically catered towards increasing the number of qualified leads visiting your online store.

As your inbound strategy continues to evolve, Google Analytics can help you gain insight into who is visiting your site, where the traffic is originating from and what campaigns are the most effective.