Why eCommerce Video Marketing?
Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.
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There are a few ways eCommerce video ads can take your business to the next level. Videos can increase marketing ROI, improve organic search traffic, and grow your customer base. In this article, we'll talk about how eCommerce video production can help grow your business and increase profits. We'll also talk about strategies for making your eCommerce video library more successful.
Video Marketing Strategies
eCommerce videos can only be successful if audiences watch them. Increase your return on investment by posting your content on platforms frequented by your target audience.
Match the format of the content to the platform where it is being posted. For some social media platforms, such as Instagram, short-form content is preferred. On other platforms, like YouTube and Facebook, long-form content is appropriate.
Some tips to consider:
- Quality. Post high-quality videos that reflect well on your brand.
- Relatability. Create characters that are relatable to keep audiences engaged.
- Hook. Use a strong hook to engage the audience, capturing their attention in the first two or three seconds.
- Accessibility. Consider adding subtitles to make your videos accessible to wider audiences.
- Thumbnail. For Facebook and Youtube videos, create a thumbnail that will attract the interest of the audience. For example, create a thumbnail with bright colors, big text, a picture of the product or service, or an image of someone holding the product.
- Catchy caption. Create a caption for your video that the customer can relate to.
The more your audience knows about your product or service, the more you'll gain their trust. This increases the likelihood that they'll make a purchase.
According to Hubspot, about 93% of brands say they gained new customers due to videos that they created and posted to their social media platforms, and 84% of customers said that they were persuaded into purchasing a product or service after watching a video ad.
Increase Organic Website Traffic with eCommerce Video Marketing
eCommerce videos benefit brands by increasing SEO traffic. Search engine results take into account many factors when sorting links to websites into first position, second position, third position, and so on. On pages with a video, some of these factors may include number of video views, relevance of the video description and video title, and more. Therefore, a popular video with a good title and description can drive up organic traffic.
According to LemonLight, you can increase organic traffic from 10% to 250% when adding video content to your website landing pages. Videos on a landing page have also been shown to increase your conversion rate by 80%, according to Unbounce.
How Successful Is eCommerce Video Production?
Overall, marketing professionals have expressed satisfaction with eCommerce video as a means to generate leads. In fact, about 83% of marketing professionals claim that eCommerce video production is successful this way (Hubspot). To capitalize on this success, it's important for brands to use the most modern tools to create their videos.
An example of this would be the 360 spin video for eCommerce, a tool that provides a 360 view of a product to help consumers make an informed decision. The 360 spin video gives the consumer control over the pivot and direction of the camera, so they can view the product from whatever angle they desire.
Create Your eCommerce Video Ads Today
Due to the over-saturation of content on the internet, there's a lot of competition to create the best video possible. It's important to take steps to differentiate your video from the videos of others.
Explore how innovative design and development approaches can lead to eCommerce success in our informative blog, "Design And Development Essentials To Drive Conversions". This article is filled with actionable advice and best practices.
Want to learn more about how an organic content SEO strategy can help you when starting your video marketing? Do you need help with your current strategy, or leveraging new technologies like the 360 spin video for eCommerce? Here at Groove Commerce, we can help you take your goals to the next level. Reach out to one of our eCommerce experts to help you grow your business.
