Cutter & Buck

At the beginning of our engagement with Cutter & Buck, our team identified a few critical SEO best practices to drive success. After initial evaluation, we came together to implement multiple solutions using insights from our trusted platform BrightEdge, which offers SEO keyword research and AI recommendations, share of voice analysis, opportunity forecasting, and error analysis. Every month, we met with the client to evaluate progress and fine-tune our strategy. 

1. Elevated existing products

With the blog as our homebase, we launched a seasonal and steady content calendar with engaging topics that featured products while infusing high SEO-relevance content.

2. Generated visibility on Google

As the saying goes, it’s all in the details. To increase visibility and website traffic from a simple search, we popped in high-intent keywords and phrases into product descriptions.

3. Added SEO widgets

To boost keyword optimization, we implemented SEO widgets that contained high-relevance content. 

4. Improved indexing context for search engines

Repetition is great for perfecting your golf swing, but not for search engines. To avoid duplicating content, we used Canonical Tags to specify master copy if it appeared multiple times throughout the website. 

5. Personalized content based on a buyer’s preference

To create a tailored experience for every shopper, we added long and short form content that mirrors customer persona intent in order to direct buyers to pages that match their needs. 

To increase organic traffic, our team focused on content efforts, as well as a consistent blog posting schedule. We aimed to create content that not only talked about the brand’s apparel, but also the lifestyle that came with it. We developed blogs such as:

• Best Places to Hike Around the US
• 10 Best Seattle Beers to Try This Summer
• What To Do In The Pacific Northwest On Vacation

The purpose of this tactic was to bring in an audience that could relate to the brand itself while representing Cutter and Buck by wearing their clothing. In addition, to ensure existing customers were engaging with the new content, we notified them  through social media and email marketing.