The Best Klaviyo Flows to Boost Your eCommerce Sales With Email & SMS

Introduction

Klaviyo flows are an essential automation tool for eCommerce brands, enabling businesses to streamline their email and SMS marketing efforts. By automating customer interactions, Klaviyo helps merchants boost engagement, recover lost sales, and enhance customer retention while reducing manual work.

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This guide explores how Klaviyo flows work, the key triggers that power them, and the best types of flows to maximize revenue. It also highlights the best practices for setting up Klaviyo email marketing flows for optimal results and explains how Klaviyo integrates seamlessly with Shopify, BigCommerce, and other platforms to enhance automation.

What Are Klaviyo Flows?

Klaviyo flows enable merchants to automate their communications based on customer behavior, profile data, and actions. They’re similar to workflows in HubSpot but are specifically optimized for eCommerce brands.

How Klaviyo Flows Work

When a customer meets certain criteria, a trigger activates a Klaviyo flow and sends one or more messages. These automated sequences let businesses personalize communications and deliver relevant messages at the right part of the customer journey. See our case study to discover how Shambhala Publications has benefited from effective Klaviyo flows.

How Klaviyo Has Evolved in 2024-2025

Klaviyo continues to introduce powerful features that enhance automation and marketing personalization:

• AI-powered predictive analytics help merchants forecast shopper behavior and optimize engagement.
• SMS marketing is now more integrated with email, allowing brands to reach customers through multiple touchpoints.
• Machine learning enhances segmentation, enabling businesses to target buyers more accurately and increase conversion rates.

The Five Triggers for Klaviyo Flows

Klaviyo flows are activated by five key triggers, each designed to automate messaging based on specific customer interactions.

List Trigger

This trigger sends messages when a customer joins a specific list, such as a welcome email for new subscribers.

Segment Trigger

This trigger targets a dynamic audience based on behaviors. For example, it might send a follow-up message to customers who abandon their shopping carts.

Metric Trigger

This trigger responds to specific customer actions, including purchases or product views.

Price-Drop Trigger

This trigger notifies shoppers when an item they previously viewed has decreased in price.

Date Trigger

This trigger automates messages based on important dates like birthdays or subscription renewals.

AI-Powered Flow Optimization

Klaviyo’s predictive analytics help merchants determine the best times to send emails and SMS messages for higher open rates. The platform also provides insights into the most effective subject lines and messaging based on previous customer interactions.

The Best Klaviyo Flows for eCommerce

A well-structured automation strategy includes several key flows that drive engagement and revenue.

Welcome Series Flow

A welcome series flow engages new subscribers and introduces them to the brand. Offering a discount code for first-time shoppers and delivering a series of emails rather than a single message helps maintain engagement, according to Klaviyo.

Browse Abandonment Flow

A browse abandonment flow reminds customers about products they viewed but did not add to their carts. Personalized emails that display the specific product, combined with urgency-based messaging, will encourage conversions.

Shopping Cart Abandonment Flow

A shopping cart abandonment flow recovers lost revenue by reminding customers about items left in their carts. Emails should include product images, direct checkout links, and incentives, such as limited-time discounts. The combination of SMS and email reminders can increase effectiveness.

Klaviyo Email Marketing (+SMS): Everything You Need to Know

Post-Purchase Flow

A post-purchase flow enhances the customer experience and fosters long-term loyalty. The flow should begin with an order confirmation and estimated delivery details. Following up with a review request after the customer receives their order will strengthen engagement, while sending personalized product recommendations based on past purchases can increase repeat sales.

VIP Customer Flow

A VIP customer flow rewards high-spending customers with exclusive perks. Merchants should create exclusive VIP segments based on spending habits and offer early access to new products or special discounts.

Additional Klaviyo Flows

• Win-back flows re-engage lapsed customers with special discounts or offers.
• Back-in-stock flows alert shoppers when previously unavailable items return to inventory.
• Replenishment flows remind buyers to repurchase consumable products and may offer subscription options for added convenience.

Best Practices for Setting Up Klaviyo Flows

Personalization

Dynamic content should be used to insert customer names, product details, and tailored offers. AI-driven segmentation enables merchants to create highly targeted campaigns that resonate with specific audience segments.

Timing and Frequency

Sending too many messages in a short period of time can overwhelm customers, while infrequent messaging may lead to disengagement. A/B testing of different send times will help identify the optimal schedule.

Compliance and Deliverability

Merchants should ensure that emails follow GDPR and CAN-SPAM regulations. Optimizing subject lines and email content to avoid spam filters will help improve inbox placement rates.

How Klaviyo Integrates With Shopify, BigCommerce, and Other Platforms

Syncing Data for Smarter Automation

Klaviyo integrates with Shopify, BigCommerce, and Magento, allowing merchants to sync real-time customer data and automate personalized flows based on shopping behavior.

Using Shopify Flows and Klaviyo Together

Shopify Plus users can combine Shopify flows with Klaviyo for more advanced automation. For example, when an order is placed on Shopify, a Klaviyo post-purchase email sequence can be automatically triggered.

Third-Party Integration

Klaviyo also integrates with tools like Yotpo for automated review requests, Recharge for subscription-based businesses, and Attentive for SMS marketing.

Conclusion

Klaviyo flows offer powerful automation capabilities that help eCommerce businesses optimize customer engagement and increase revenue. With the ability to send highly targeted email and SMS messages based on shopper behavior, merchants can improve their marketing efficiency and drive conversions.

By implementing key flows such as welcome sequences, cart abandonment reminders, and post-purchase follow-ups, businesses enhance customer relationships and encourage repeat sales. Leveraging AI-powered insights and integrating Klaviyo with platforms like Shopify or BigCommerce can further improve automation potential.

For merchants looking to optimize their Klaviyo email marketing flows, working with a team of experts can streamline the setup process and maximize results. Groove Commerce offers professional Klaviyo consulting services to help brands take full advantage of automation. We also provide free website audits and effective SMS marketing services. Contact our team today to get started.