As Magento 2 nears its 10th anniversary, it continues to evolve as a powerful eCommerce platform serving hundreds of thousands of merchants, from small startups to large enterprises. From its inception in 2007, the organization has remained at the forefront of the eCommerce evolution, as it popularized open-source platforms, modular architecture, multi-store functionality, and mobile-friendly features. Today, that evolution has redefined Magento eCommerce as Adobe Commerce, an official part of the Adobe Experience Cloud. This evolution was nearly six years in the making after Adobe acquired Magento for $1.68 billion in 2018.
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Magento 2 and Adobe Commerce in 2024
The Adobe Commerce Cloud is now built on top of Magento 2: the underlying architecture supports all Adobe Commerce solutions. Adobe provides marketing and creative solutions, while Magento 2 delivers reliable eCommerce operations, product and customer management, and order processing solutions. Together, this dynamic duo delivers a flexible and scalable ecosystem of eCommerce solutions, all under one roof, allowing merchants of all sizes to focus on maximizing sales opportunities without worrying about back-end architecture.
Adobe Commerce Opens Up a New World of Possibilities for Magento 2 Merchants
At the time of the acquisition, both Adobe and Magento leaders saw the potential wins for eCommerce customers, as Adobe brought expertise in content creation, marketing, advertising, and analytics to the table, while Magento 2 delivered the eCommerce platform foundation. That vision is being realized now with Adobe Commerce, which gives Magento 2 users access to unmatched tools to take eCommerce brand experiences to new heights as merchants leverage technology to optimize their marketing spend and shopper journeys.
What Magento 2 Offers
Magento 2 delivers comprehensive features and tools for building and managing online stores of all sizes. The platform is best known for the following attributes:
Flexible Storefront Development
Not only does Magento 2 deliver visually appealing and user-friendly storefronts, but its broad swath of customization options ensures that your store won’t look like everyone else’s. But the customization doesn’t end there. It gives merchants the ability to create unique and personalized customer shopping experiences. The only limitation is imagination.
Scalability
Magento 2 users never worry about “growing out” of the platform as it grows with its customers, from startups to enterprises. It can accommodate high order volume, massive quantities of diverse products, and huge website traffic.
Checkout Expertise
After working so hard to acquire a customer, the last thing a merchant wants to do is lose them in a clunky checkout process. Magento 2 delivers an intuitive, streamlined checkout process that minimizes cart abandonment and enhances the CX, which boosts customer satisfaction, repeat purchases, and customer advocacy.
Robust Security
Cybercriminals are constantly evolving their strategies and tactics, which is why merchants must rely on proven solutions that are committed to protecting their customers. Magento 2 has a long history as a reliable and secure platform, and it continues to evolve to address emerging threats and vulnerabilities. Its large and active community of merchants and developers, along with security experts, stay at the forefront of threats and quickly release updates and patches to address vulnerabilities and issues as they evolve.
Magento 2 Open Source Options vs. Adobe Commerce
Magento 2 offers Magento Open Source as a free platform to download and use. No matter the size of your business, it remains accessible and free. Further, it is supported by a large and active community of developers, merchants, designers, and third-party vendors who continue to help improve and evolve the platform. However, some know-how is required to install and set it up. Additionally, merchants using this approach must still provide web hosting and maintenance. Additionally, it does not include PCCI compliance.
On the other hand, Adobe Commerce is a full-service product that includes more of a one-stop-shop solution for merchants who don’t want the hassle of technical details and instead want to focus on store growth. Its full suite of solutions offers advanced technologies to support every stage of the buyer's journey, with in-depth analytics for support.
How Groove Can Help
Running an Adobe Magento eCommerce store is a major endeavor, no matter your size. If you’re struggling to keep up with daily challenges and feel like opportunities are passing you by, whether it’s optimizing for conversions or planning a Q4 launch, let us show you how we can help. From implementation and migration to marketing services and website support, we’ve got you covered. Reach out today to discover how we can improve your eCommerce experience.
