Magento is a noted, powerful e-commerce platform offering numerous functionalities and features to allow website owners to create a space that fits their objectives. How you use Magento themes allows you to define and build a compelling online presence. When you think about the way a website is memorable to you, it’s likely due to the theme. The colors, layout, and functionality are critical to helping you learn about the company and also helping to create the same feeling and brand awareness that a company wants you to have every time you think of them.
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Magento themes allow you to create your version of this branding. When you create that brand, and use it consistently, it allows you to build a positive impression on your website visitors. It also helps enhance user experience – people know what to expect and how to navigate your platform.
Exploring Magento Themes in the Adobe Marketplace
You may have big ideas and plans for your website and plan. You just need the right theme to pull it together. One of the best ways to find one is through the Adobe Marketplace. It is the premier source for finding high-quality Magento themes that fit your goals.
Navigating the Adobe Marketplace is easy enough to do. Simply put in what you’re looking for to find a variety of options to choose from. You’ll notice various tools along the side of the Adobe Marketplace site that you can choose to help you narrow down your choices.
Features of Top Magento Themes
When choosing Magento themes, it’s always critical to think about your brand and what you want your visitors to do and experience. Don’t choose something because it’s popular. However, you should look at the features of the themes available to determine which are most beneficial to your needs.
Consider what’s most important to your business objectives and goals. Here are some key factors to consider when choosing:
- Responsiveness: Today, Google recommends that page load speeds be no more than 3 seconds. Apply that to any movement on your site. You need the website to be as responsible as possible to ensure people stick around.
- Browser compatibility: People use numerous browsers to access websites. Learn what the browser options are for any theme before going further (more is better!)
- Ease of customization: Unless you want to spend your time learning complex code, look for a theme that’s super easy to use but also versatile enough to customize. Your goal here needs to be branding benefits. If there are static portions that don’t offer enough flexibility, move on.
There are certainly numerous options to select from, but a few that could be worth considering closer as a Magento theme.
- Porto: This is one of the best themes for responsiveness. It’s an excellent choice for various industries. It offers 330+ admin panels and Google font options for ample customization.
- Pizzaro: For those in this industry, Pizzaro works well because of its responsive design. It’s an excellent option for branding your custom e-commerce food product.
- Market: As its name implies, this is an excellent theme for those who want a very fast and good-looking option for their multi-category e-commerce location.
Customizing Magento Templates
Customizing a Magento theme does require a bit of careful consideration of what you want it to look like and how you wish it to focus. Here are a few basic steps you’ll follow to do so:
- Create a directory for your theme, which operates like a file structure to contain the files and assets.
- Declare your theme within that directory by adding the theme.xml file.
- Convert your theme into a composer package by creating a composer.json file in the root directory of your theme.
- Register your custom theme by adding the registration.php file
- Apply and then configure the theme in Magento Admin
- LESS can help you change the style of the theme very easily from this point. To use it, you’ll need to create a custom.less file here: app/design/frontend/[Vendor]/[Theme]/web/css/source/ directory.
- Add the layout features you need, including headers, footers, and other elements.
Common Pitfalls in Magento Theme Implementation
Choosing and implementing a Magento theme could be more complex if you make some common mistakes.
- Not looking at examples to see the reality of their functionality
- Not considering the slow performance of the system
- Upgrade limitations (research these before you jump in)
Inspiring Examples of Magento Designs
You don’t have to look for websites using Magento Designs to create incredible results. Here are some recommendations to consider checking out:
- Ford
- Sigma Beauty
- Vizio
What makes these function so well? Each offers a clear, on-point branded website that loads quickly, offers a clean layout that guides users through the site and has ample responsiveness. These tools help to capture brands and contribute to their overall experience – You know each of these brands and what they offer not just because of their marketing but the functionality of their site.
Are You Ready for Some Help with Magento Theme?
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