If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.
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SEO Strategy for eCommerce Websites
Both on-page and off-page optimization matter where eCommerce is concerned, so you'll need to understand the differences and make sure you're implementing what works. There are both technical and non-technical aspects to address, and they both provide a lot of value under the right circumstances. Starting out right means knowing the components of on-page and off-page options, as that's a great SEO guide for eCommerce websites.
The Value of On-Page SEO
When you choose on-page SEO, that's referring to the content that you have on the pages of your website. Your landing pages, website pages, and blog posts should all be part of SEO for eCommerce websites. You'll want to optimize your individual pages to help them rank organically in search, but that's not the only aspect of getting your pages ready for prime time. In fact, there are a number of other factors to think about.
Keyword Optimization to Increase Rank
Keyword research is designed to help you find words and phrases you want your site to rank for. In other words, when people go to a search engine, what words should they type to find you? Don't be too generic with your answer to this question, as it's important for any keywords to have a high search volume but low competition. That will help you rank above your competitors, so customers see your site first in their search results.
Once you find your keywords, it's time to incorporate them into your site's content. The primary keyword should only be on one of your pages, though. Trying to get multiple pages on your site to rank for the same keyword means you'll actually be competing with yourself, and that can result in you ranking poorly.
That's the exact opposite of what you want to do, but you can avoid it by using some similar keywords throughout the primary keyword page. That shows that your content is truly relevant to the keyword, and you're not just stuffing a specific word or phrase into your content in an attempt to rank for it.
Content Optimization for a Better Read
When you look at how to do SEO for eCommerce websites one of the first things you'll notice is that it's not just that you have good keywords. It's also where you're putting those keywords. At a minimum they should be in:
- The page's title
- The H1 heading
- The meta description
- The URL
- The alt text for images
- The image file names
The reason for optimizing your content this way is that these on-page elements make it easier for search engines to understand your content and see it as relevant. Users who find your page through a keyword search will get valuable information. Make sure your content itself is good, as well. The information should be valid, accurate, and up-to-date. You can also hyperlink to other relevant content your company offers, and even use the keyword as anchor text.
Don't Forget Off-Page SEO
On-page SEO is excellent for increasing visibility, but it's not the only SEO for eCommerce websites you should be considering. You also want to provide off-page SEO for your site, because this helps search engines understand how others view the quality of your website. As you follow an SEO guide for eCommerce websites, be sure you're branching out into off-page SEO along with your on-page goals.
Provide High-Quality Links
One of the most vital aspects of off-page SEO is link building. It's a big part of how to do SEO for eCommerce websites and helps Google see that highly authoritative websites are linking to your content. That's like an endorsement for search engine ranking and can help you get noticed in a positive way. Of course, the reverse is also true, as spammy websites linking to your content can make your site appear spammy to search engines.
Post on Social Media
Another valuable aspect of any off-page SEO strategy for eCommerce websites is using social media. That can encourage followers to share the content your company posts, and even generate their own content related to what you're offering. Word-of-mouth advertising can reach a wide audience through social media, and that can increase your customer base, as consumers often rely on social media for reviews and information.
An SEO guide for eCommerce websites wouldn't be complete without some great social media interaction. Even though social media isn't a direct search engine ranking factor, the links shared from your company's account can be seen as credible backlinks. Additionally, social media profiles can rank in search engine results.
Learn More About SEO for eCommerce Websites
Ready to learn more about SEO for eCommerce websites? Get in touch with us today at Groove Commerce and let's talk about how to do SEO for eCommerce websites in a way that works for you. Reach out to our team and get started with the support and information your company needs to succeed.
