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Baltimore, MD - United Sates
May 06 - May 07, 2025
The eCommerce Masters Summit
The eCommerce Masters Summit is an exclusive, application-only event designed for high-level decision-makers in the eCommerce industry.
Expect meaningful connections and cutting-edge insights from industry-leading speakers.
No booths, no pitches, no pressure.
Invitation to the event includes food, drink, and lodging accommodations.
Meet the Speakers
The eCommerce Masters Summit will host a collection of speakers from eCommerce platforms and the technologies that power some of the world's largest storefronts. These speakers are sure to encourage, inform, and inspire.

Smarter Merchandising with AI
How Discovery Tools are Shaping the Future of eCommerce
John Murcott
EVP Product & Strategy, Hawksearch

The B2B Commerce Opportunity
What DTC Brands and Manufacturers Need to Know in 2025
Jason Nyhus
GM of North America, Shopware

From Data to Dollars
Unlocking the Power of Customer Relationships to Drive Revenue
Gina Potenza
Partner Program & Strategy, Klaviyo

Details to be announced.
Ethan Giffin
Founder & CEO, Groove Commerce

The Pain and Reward of Checkout Conversion
Tap into the science behind customer emotions to improve your checkout.
Jo Baker
Founder & CEO, ShipperHQ

Omnichannel 2025
New Marketplaces, New Rules, and How to Win Across Channels
Drew Blais
Director of eCommerce, Groove Commerce
The Agenda
12:00 PM
Early Hotel Check-In & Coworking Space Open

Delta by Mariott
Cross Keys - Baltimore, MD
12:00 PM
Get settled into your room at the Delta by Marriott hotel which is situated just one floor above the Groove Commerce offices. Be sure to pick up your complimentary gift bag from the front desk before heading up to your room.
The Groove Offices will be open for coworking so you can get those last minute things done before the Welcome Happy Hour and a full day of learning to follow.
5:00 PM
Welcome Happy Hour

Groove Commerce Cafe
Suite 220, Cross Keys
5:00 PM
The Summit officially begins. Enjoy passed food and beverages in the Groove Commerce Cafe.
8:00 AM
Catered Breakfast
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Groove Commerce Cafe
Suite 220, Cross Keys
8:00 AM
9:00 AM
9:00 AM
9:30 AM
Morning Session 1 - From Data to Dollars

Unlocking the Power of Customer Relationships to Drive Revenue
Speaker: Gina Potenza, Partner Program & Strategy Manager, Klaviyo
9:30 AM
Customer Relationship Management (CRM), Customer Data Platform (CDP), CXM (Customer Experience Management) aren’t just buzzwords — they’re the backbone of modern marketing. In this session, discover how CDPs unify your data, drive segmentation, and power personalized campaigns that boost ROI. Learn how mid-market brands are leveraging customer insights for smarter, revenue-driving marketing journeys.
10:15 AM
Morning Session 2 - Smarter Merchandising with AI

How Discovery Tools are Shaping the Future of eCommerce
Speaker: John Murcott, EVP Product & Strategy, Hawksearch
10:15 AM
AI is transforming the way customers discover and fall in love with products. This session will explore how next-gen discovery tools—using AI search, personalized recommendations, and visual navigation—are driving higher conversion rates and increasing average order values. Gain actionable insights on tech implementation and vendor evaluation.
11:00 AM
Morning Session 3 - Omnichannel 2025

New Marketplaces, New Rules, and How to Win Across Channels
Speaker: Details Coming Soon
11:00 AM
The future of selling isn’t about choosing a single channel; it’s about mastering them all. In this session, uncover where customers are shopping in 2025—from established giants like Amazon to emerging platforms—and learn the strategies for synchronizing fulfillment, inventory, and messaging to thrive in an omnichannel world.
12:00 PM
Lunch
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Groove Commerce Cafe
Suite 220, Cross Keys
12:00 PM
Break from the morning sessions for lunch in the Groove Commerce Cafe.
1:00 PM
Afternoon Session 1 - The B2B Commerce Opportunity

What DTC Brands and Manufacturers Need to Know in 2025
Speaker: Jason Nyhus, GM of North America, Shopware
1:00 PM
B2B commerce is evolving fast, and more DTC brands are tapping into wholesale channels. This session demystifies modern B2B commerce, covering personalized pricing, scalable buying experiences, and seamless ERP integrations. Discover how to build effective B2B sales channels that drive growth in a digital-first environment.
2:00 PM
Afternoon Session 2 - The Pain and Reward of Checkout Conversion

The Pain and Reward of Checkout Conversion
Speaker: Jo Baker, Founder & CEO of ShipperHQ
2:00 PM
The checkout process is a neurochemical rollercoaster. Tap into the science behind customer emotions to improve your checkout – and bottom line.
3:00 PM
The eCommerce Masters Forum - Panel Discussion + Audience Q+A

Where Attendees Take the Mic — Ask Anything, Share Everything
Speaker: Ethan Giffin, CEO & Founder, Groove Commerce; Host of the eCommerce Masters Podcast
3:00 PM
Closing the Summit on a high note, this candid and interactive forum puts the spotlight on you. Join our expert speakers, tech partners, and fellow attendees for an unfiltered Q&A session where no topic is off-limits—from tech stack strategies to real-world growth challenges. Bring your questions, share your experiences, and help shape the conversation as a true eCommerce Master.
4:00 PM
Open Time / Office Open for Free Use

Groove Commerce Office
Suite 220, Cross Keys
4:00 PM
Catch up on anything you've missed after a packed day of learning and engaging sessions. Our office is your office for the next few hours.
6:30 PM
Thank You Dinner @ CeCe’s Roland Park

CeCe's Roland Park
Cross Keys Complex
6:30 PM
A chance to wrap up the summit and do some final networking while forming deeper relationships with industry experts over an amazing meal and drinks.
Event FAQ
The first day will be used as a time for introduction, networking, and familiarizing yourselves with our office space. The second day is action-packed with networking mixers and keynote presentations by industry experts.
All invited guests will be provided with complimentary hotel accommodations in the Delta by Marriott hotel attached to our offices. We share an elevator with the hotel, ensuring no transportation is required once you reach our venue.
To foster the levels of collaboration we want at the summit, we are limiting this event to 40 brands or manufacturers.
We want to create an environment where in-depth conversations can flourish. Limiting the total number of attendees will assist in this goal.
Our office is located in the Cross Keys complex of Baltimore's Roland Park neighborhood with countless food options to choose from.