Cordova Outdoors

Because Cordova previously ran paid advertising campaigns, we had a foundation to build on. Our first step was to separate shopping campaigns to adjust spending on certain product groups.

For example, because hard coolers are Cordova’s bread and butter, we allotted more ad spend budget to their hard coolers campaign. We also re-evaluated spending for soft coolers, drinkware, and miscellaneous accessory items. This balance ultimately helped optimize for products that drove the most sales, profit and ROAS.

To achieve our desired ROAS, our team agreed that campaigns for the Cordova Outdoors account required a visual upgrade. To create new advertisements, we worked closely with the internal Cordova team to ideate new campaign ideas and visually communicate both their associated visuals and copy.

When captivating graphic assets are available, we leverage them to the fullest extent. Ultimately, we were able to capture the sense of adventure Cordova represents, while prominently featuring the product in real-life environments. This translated to both an eCommerce and branding win.

Our team used all available tools at our disposal to generate new advertisements on Google’s Performance Max ads platform. By creating ads under the Performance Max banner, these pieces were shown on Google Shopping, YouTube, Gmail, and other Google services.

Additionally, we combined industry best practices with our own proprietary optimization techniques. These included responsive search ad campaigns and video campaigns. Ultimately, our certified team of Paid Media Strategists optimized each campaign via Performance Max and transitioned the account from a moderate success to an eCommerce powerhouse.