Redwood Outdoors

We initiated the collaboration by absorbing Redwood Outdoors’ branding materials, including a mood board and style guide. This allowed us to understand their visual and thematic preferences deeply. Alongside these, we developed a comprehensive content calendar that aligned with their promotional strategies, such as specific discounts on products or special financing offers, ensuring all marketing efforts were synchronized and timely.

Our creative team overhauled the visual design of the emails, making them significantly more appealing and engaging. This visual upgrade was not just about aesthetics but also about making the emails more readable and engaging, enhancing the overall user experience. Now, all of Redwood Outdoor’s emails align completely with their internal style guides - no matter the contents of the email.

The bulk of the email strategy revolved around promotional campaigns, directly tied to the content calendar. Given the higher average order value and longer buying process typical for Redwood’s products, we emphasized attractive financing options, like 0% APR, to make purchasing more accessible for customers. This approach helped mitigate the hesitation associated with higher-priced items, encouraging more conversions.

Parallel to promotional content, we enriched the email program with informational content. Leveraging Redwood's engagement with influencers, we showcased expert opinions and user-generated content that highlighted the benefits of thermowood and the superior quality of their saunas. Non-promotional emails were strategically used to educate customers on product maintenance, new releases, and sneak peeks of upcoming products, which helped maintain interest and excitement around the brand.

To tap into the full potential of multi-channel engagement, we introduced SMS alongside email campaigns for Redwood Outdoors.

Implementation of 2-Step Signup Forms

We rolled out fresh Klaviyo 2-step signup forms to gather subscriptions for both email and SMS, making the process straightforward and accessible, thus increasing our subscriber base of SMS-consenting prospects and customers.

Launch of SMS Campaigns

We initiated targeted SMS campaigns, notably during high-traffic sales events like the Black Friday and Cyber Monday sales of 2024. These campaigns complemented our email efforts and significantly boosted sales by reaching customers directly on their mobile devices with difficult-to-resist deals.

SMS and Email Synergy

By synchronizing SMS with our email strategy, we ensured consistent messaging across channels. This strategic integration of SMS has successfully enhanced customer interaction and contributed notably to Redwood Outdoors' sales growth.

To address the diverse needs and interests of Redwood Outdoors’ customer base, we implemented advanced segmentation strategies in Klaviyo. This allowed us to tailor the emails according to the product interest of leads—sauna versus cold plunge—enhancing relevancy and engagement. 

For instance, engaged customers received more frequent updates and exclusive offers, while newer subscribers were gradually nurtured with educational content and enticing introductory offers.