Worldwide, eCommerce has reached an incredible $6.3 trillion in value. Customers appreciate the convenience and flexibility of shopping online. They can look at various products and brands and compare their options until they find what they want. For businesses to tap into this market, they need to make sure their products show up on the SERP when customers conduct a search, which is why SEO plays a critical role in modern eCommerce.
Bloomreach SEO has built a platform that helps businesses better optimize their pages and improve customer product discovery to improve their sales. Let’s look more closely at what Bloomreach can do for businesses like yours.
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Key Features of Bloomreach SEO
As businesses start to explore what the Bloomreach SEO software offers, they will come across four key features that showcase what this platform has to offer.
- Long-tail optimization. The Bloomreach platform indexes the web to better understand the context and intent surrounding customer queries. It also analyzes how these searches relate to products so brands can better optimize their pages for optimal long-tail queries and improve critical rankings.
- Creating thematic pages for high-value terms. The Bloomreach platform’s indexing also helps businesses identify high-value key terms that will better attract customers. Pages can then be built around these terms to bring in this targeted traffic.
- Intelligent link structures. Businesses will find it easy to link their high and low-ranking SEO pages to improve their overall SEO performance.
- Automated page updates. The Bloomreach system makes it easy to stay on top of critical updates so that customers know immediately about changes such as out-of-stock updates or new size availability.
Debunking Myths: Is Bloomreach Bad for SEO?
As an SEO support plugin, Bloomreach leverages some of the best-in-class SEO technology to create optimal customer experiences. Some customers may worry that using a platform will result in a generic customer experience or pages that don’t add much value for the customers, both of which would hurt rankings.
In reality, Bloomreach gives brands complete control over the customer experience and best-in-class product discovery, which allows them to create optimal experiences that power SEO success and sales.
Bloomreach SEO Solutions for eCommerce
For eCommerce businesses to excel with SEO, Bloomreach powers their platform with a few key features that allow the brands to create industry-leading experiences.
The experience all starts with AI-driven intelligence through the unique Loomi AI. This leading capability helps businesses gather and improve intelligence and better understand customer needs and interests. With this information, companies have the insight they need to design online experiences and product pages for their customers.
The intelligence then helps businesses create more personalized search results through real-time segmentation and personalization. These features can improve ROI by up to 8.5%.
The AI capabilities also make it easier to automate various operational tasks and other types of work, which can improve business operational efficiency.
Finally, the improved business intelligence and insight into customer interests will make it easier to create tailored product recommendations for customers. Showing buyers additional relevant products can increase the chances and value of purchases. Upsells and revenue will overall increase.
Enhancing Performance with The Bloomreach SEO Support Plugin
Altogether, customers will find that incorporating Bloomreach SEO software into the tech strategy is a smooth process. Bloomreach easily integrates with a variety of different marketing and optimization options. The Bloomreach platform integrates with over one hundred popular platforms across all different components of your marketing stack, including loyalty platforms, marketing, and productivity.
When you use these different systems together, your business can capture and improve your data and business intelligence from all the different platforms and use the insight together. The information and customer tracking of Bloomreach, for example, can be used alongside your Salesforce capabilities. This creates an omnichannel, cohesive way to engage your customers and keep them interested in everything your business offers.
Bloomreach SEO Best Practices and Conclusion
eCommerce businesses need to seize the potential for SEO to make sure their products are featured prominently in front of their target audience. With the tremendous growth of eCommerce as a form of shopping and buying, this is a priceless opportunity that retailers do not want to miss. For Cutter & Buck, investing in SEO resulted in a 49% increase in revenue YoY.
SEO for eCommerce, however, has become more complex as businesses need to interpret the intention and context of customer queries accurately so they can make more accurate pages and attract buyers. Fortunately, Bloomreach SEO has built a platform that empowers brands to accomplish these goals.
With Bloomreach SEO, businesses can access leading technology for automating SEO and returning the most applicable results to their potential customers. Thanks to the indexing capabilities and AI intelligence that Bloomreach has to offer, businesses can take their organizations to new heights.
Want to see what Bloomreach SEO could do for your brand? Reach our to our eCommerce SEO Agency today to see what we can do for your site and company.
