Businesses navigating the competitive eCommerce landscape need to find ways to stand out from the competition. When customers make a search online, they want to find products that understand their user intent and context. When businesses have this level of understanding, they return accurate, helpful results to these users and bring in more customers for themselves.
Bloomreach SEO was developed to offer businesses improved capabilities to accomplish these goals. With industry-leading AI capabilities and best-in-class features to enhance the entire customer experience, brands can build sites that respond to their customer needs and bring in new sales.
Here are five things that all eCommerce businesses should know about Bloomreach and what it has to offer brands like yours.
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What is Bloomreach? 5 Things to Know
#1: Bloomreach’s Core Offering
Bloomreach specializes in understanding user intent and the context behind queries so that brands can better align with user needs. Bloomreach not only helps businesses understand high-value terms and what their customers want to see, but it also helps businesses tailor their product suggestions and pages to the individual, creating an experience that surpasses all others.
When businesses tap into the Bloomreach platform, they access industry-leading AI that helps gather business intelligence and understand user intent. They also have access to intelligence and insight to guide the customer through the sales funnel and increase sales and upsells.
Bloomreach provides businesses with real-time data and omni-channel capabilities, empowering them to keep customers engaged as they move across the digital ecosystem.
Thing #2: Bloomreach CMS
The key to providing optimal personalization for customers lies in understanding how they interact with your brand across different platforms at different points in their buyer’s journey. Bloomreach CMS makes it easy for businesses to track how customers engage with them. Organizations can easily integrate their Bloomreach CMS with other capabilities, such as their retargeting advertising abilities and their email, to create an omni-channel engagement plan that keeps customers coming back to your business.
When businesses know how their users interact with their websites, it also becomes easier to create engaging content that inspires purchases. Bloomreach can further help brands identify high-value terms for pages and content, enhancing their ability to bring in those potential customers to grow their revenue base.
Thing #3: AI-Powered Personalization
Bloomreach uses its own, industry-leading artificial intelligence, Loomi, to power many of its capabilities. Customers can access the power of this AI to gather intelligence about their customers and shopping patterns. The AI will provide business intelligence about user intent and how brands can optimize their pages to better engage potential customers. The AI can also help with routine tasks and responsibilities, streamlining resources to improve efficiency.
When businesses can tap into this incredible capability, they can create personalized experiences that better align with what customers sought when they first entered a search online.
Thing #4: Discovery: Search and Merchandising Capabilities
For retail businesses, the ideal scenario occurs when customers not only purchase the original item they searched for, but when they also upgrade or purchase other items from your business that interest them. When companies can pair product discovery capabilities with an improved capacity to predict what customers will like, they improve the overall online shopping experience and can drive more sales.
Bloomreach specializes in understanding user intent and using the insight to improve product discovery features and increase revenue and upsells. Customers appreciate that the company understands their needs, and they see this degree of personalization as an affirmation that the company cares about them and their needs individually. Overall, these buyers walk around with a more positive impression of the organization, which serves your customer loyalty strategy well.
Thing #5: Common Misconceptions and Facts
Businesses often misunderstand some key components of Bloomreach, including misspelling the name, “bloom reach.” For businesses in the eCommerce ecosystem, Bloomreach represents the potential to create a unique personalized user experience and drive conversions. Rather than overproducing content or creating shallow experiences, the platform makes it easy for brands to create rich, fulfilling user experiences that engage customers and encourage purchases. While Bloomreach provides the capabilities, however, it is up to businesses to use them to their full extent and see the total value of what the platform has to offer.
Fortunately, with a thorough onboarding process and personalized engagement, businesses using the Bloomreach platform find that its intuitive construction makes it easy to leverage as they build their site and marketing campaigns.
Conclusion: What is Bloomreach for you?
Bloomreach offers businesses incredible capabilities for engaging the modern consumer online. With a tailored strategy for engaging customers to a CMS that helps businesses provide a personalized experience across the web, businesses with Bloomreach can take their customer experience to the next level. With the help of AI and improved product discovery capabilities, businesses will see genuine improvements in their revenue and customer loyalty. The key comes down to how the business uses the platform.
If you're ready to take the first step to implementing Bloomreach, reach out to our eCommerce development agency, a certified Bloomreach Partner.
